Copyright (2002) Tzortzopoulos Estate

One of my fields of interest and expertise is in the area of non-religious iconology and iconography - vexillology, (flags) heraldry, and logo-types.

Superior iconography displays the following characteristics:

i) it's impact transcends the immediate impact of the "mark" or "sign" chosen to represent it.
ii) it is simple in its design. (Uncluttered - not "noisy".)
iii) It distills a complex concept/product/institution/corporation/message into a singular unifying symbol.
iv) it communicates the core values that it represents clearly, and unambiguously.

A very superior logo(type) that complys with these requisites is that chosen by my cousin Harry Tzortzopoulos to denote the Kytherian organic produce that he manufactures and distributes.

Harry explains his "logo" in the following way:

"Astarti was the name of the Goddess of love of ancient Phoenician times, and later Kythera came to worship this Goddess as Astarti-Aphrodite. We chose the ancient symbol of the fruit of the olive tree taken from Linear B script to identify with astarti and both name and symbol are the official registered trademarks of our company and the Tzortzopoulos Estate."

From,

http://www.mediterraneandiet.gr/astarti/